AFC ANNUAL AWARDS DOHA
Art Direction
Branding
Client
AFC • Asian Football Confederation
A collaboration between Pico and Slick, the AFC Annual Awards 2023 celebrated excellence in Asian football, reinforcing the confederation’s vision to elevate the sport across the continent. My role focused on developing the key visual and contributing to the concept, while Pico’s Dubai team developed all final graphics and renders.
Credits
Agency: Pico Group + Slick
Creative Directors: Tariq Vinayakan, Chris Jones
Project Director: Neil Ambrose
2D Designer/ KV Concept: Patricia Rocha
KV Unfolding/ Graphics: Pico's Dubai Team
The "Pearl of the Middle East" concept was inspired by Qatar’s pearl diving heritage, using circular forms and mother-of-pearl to convey richness, prestige, and movement.
Working within the provided guidelines and logo system, the key visual combined AFC’s royal blue with Qatar’s national colours. Golden-rimmed circular elements evoked footballs and radiating energy, while three pearl symbols placed beneath the AFC Awards logo reinforced the event’s identity and cultural reference.
