DELL POCKET GUIDE
Printing
Graphic Design
Client
Dell
The creation of a Pocket Guide containing the Client Solutions (CSG) portfolio was developed for Dell sales representatives with the objective of supporting and strengthening their sales conversations. The guide was designed as a practical tool to help sellers quickly access key information about the portfolio during meetings with clients.
Credits
Agency: Connect2b
Creative Director: Rafael Alencar
Designer: Patrícia Rocha
A key goal of the project was to present complex and technical information in a format that remained both compact and easy to consult. One of the main challenges during the creation of the guide was the large volume of information that needed to be included while maintaining clarity and readability. Balancing the amount of content with a portable format required careful organization, and visual structuring so that the guide could remain effective.
