HUAWEI ENTERPRISE DAY
Printing
Branding
Graphic Design
Client
Huawei
Huawei’s 2024 Enterprise Day brought together clients, partners, and customers in Frankfurt. Featuring two conferences during the day, using a client-provided key visual, and followed by a Gala Dinner inspired by the Year of the Dragon. My role was to develop the key visual for the Gala Dinner and creating the supporting event graphics based on the aligned concept.
Credits
Agency: Pico+ Europe
Executive Creative Director: Chris Jones
3D Designer: Bill Simmons
2D Designer: Patricia Rocha
Project Manager: Suthini Sianglam
Producer: Mihaela Radu
The design integrated Year of the Dragon symbolism to celebrate Chinese culture, combined with a colour palette inspired by the German flag to connect the event to its location.
The design also incorporated three triangular motifs, echoing the client’s key visual. Each triangle featured imagery representing technology, Chinese heritage, and spring, creating a balanced narrative between innovation, culture, and renewal.
