MICROSOFT CLOUD CONSULTANTS
Art Direction
Branding
Logo Design
Client
Microsoft
Branding and visual identity for the Microsoft Cloud Consultants (MCC) program, an initiative designed to optimize engagement and promote knowledge about Microsoft solutions among IT consultants through a dedicated community.
Credits
Agency: Connect2b
Creative Director: Rafael Alencar
Designer: Patrícia Rocha
The logo combines two key symbols: a cloud, representing cloud solutions, and a chat bubble, for “consulting.” The choice of these elements was guided by the goal of conveying a clear and self-explanatory message about the program while maintaining a minimalist design.
Deliverables for graphics were: theme based on their brand identity that speaks to the children, invitation, photobooth background, giveaways,wayfinding and signages.
