PICO SCENESCAPE

I developed the Scenescape logo and brand guidelines, to align Pico’s current visual system while refreshing it to establish Scenescape as a distinct creative studio.

Scenescape by Pico is a scenography studio that transforms stories into immersive spatial experiences, combining narrative strategy, design craft, and sensory orchestration across exhibitions, cultural, and experiential environments.

The wordmark is divided into SCENE and SCAPE, representing the relationship between narrative and space. A forward-leaning diagonal in the letter “A” suggests movement, transformation, and spatial depth. The contrast between neutral grey and Pico’s turquoise-green reflects the balance between artistic imagination and technical precision, while the modern geometric typography reinforces architectural clarity and connection to the Pico brand.