TECNO AT MWC 2023
Printing
Branding
Graphic Design
Client
Tecno
Tecno introduced its first foldable smartphone at MWC Barcelona 2023 as part of a new high-end brand. The exhibition stand was designed to reflect this vision, combining futuristic aesthetics with immersive spatial design.
Credits
Agency: Pico+ Europe
Executive Creative Director: Chris Jones
3D Designer: Bill Simmons
2D Designer: Patricia Rocha
My role focused on developing the key visual and stand graphics based on the aligned creative concept. The stand design drew inspiration from the folded form of the device, translating it into sharp geometries and layered compositions, origami inspired.
The visual language emphasized a folded, futuristic aesthetic with bold contrasts with shadow and light guiding visitors through a seamless exploratory space. The result was a striking exhibition that reinforced Tecno’s new high-end positioning.
