WORK SKILLS
Logo Design
Branding
Client
Work Skills • Freelance
This project was a freelance to develop a branding concept for the company Work Skills, which offers post-graduate and quick courses aiming to connect people, share knowledge, integrate experiences, and reveal the talents of qualified and competitive professionals.
Credits
Designers: Patricia Rocha, Augusto Gottsfritz
Located at São Bento University in São Paulo, the main challenge was to create a visual identity that referenced the historical context of the location while remaining aligned with the company’s innovative and contemporary approach to education.
The branding concept was inspired by the facade of the University and the contrast between classical architecture and contemporary use. The serif typography conveys trust and elegance through its classical character, while Egyptian-style serifs introduce a modern touch, resulting in a current and legible logotype. The symbol construction is based on architectural elements from the building’s facade — highlighting the upper arch, side columns, and main entrance — combined with the letter “W” from the Work Skills name.
