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TECNO AT MWC 2023

Tecno

Design Concept & Execution

TECNO introduced its first foldable smartphone at MWC Barcelona 2023 as part of a new high-end brand. The exhibition stand was designed to reflect this vision, combining futuristic aesthetics with immersive spatial design. My role was to develop the key visual from the aligned concept and stand graphics.

The concept emphasised:
• Folded futuristic aesthetic
• Bold contrast with shadow and light
• A seamless, exploratory space

Client . Tecno

Agency . Pico

Executive Creative Director . Chris Jones

3D Designer: Bill Simmons

Graphic Designer . Patricia Rocha

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